Small Fish, Big Pond

7-11 has brought on NHK’s mascot for their new slurpee promotional campaign.

I think it’s interesting that this made it across the ocean. Sushi and other Japanese cuisine makes sense because being the melting pot it is America adopts the cuisines of anybody who has moved here. Anime has been growing for a while and you only have to watch one Hayao Miyazaki to know that they can go toe to toe with the Disney machine in terms of quality animated productions.

But Domo hasn’t really got more than an internet meme about kittens, masturbation, and a wrathful god. Seems kind of surprising to be used as a marketing tool in the west.

The original Domo TV commercials: